Bērnu pasakas: an online store for personalized audio stories

Bērnu pasakas (audiopasakas.lv) creates personalized audio stories in which the child is the hero, and sells a story teddy bear with an audio heart. Every story is handmade, to order.

The Challenge

A story needs precise information about the child, but buying should be simple. The teddy bear needs delivery, the digital story doesn’t. After payment, customers need to see what is happening until the finished story reaches them. A standard online store doesn’t know this kind of flow. That’s why we took over the site, moved it to an EvoEX server and built the purchase journey from scratch.

What We Built

• Personalization at checkout. The child’s name, age and a story about the child, with an example and a live word counter.
• Addresses from the national address register. As the buyer starts typing, they see real Latvian addresses, including apartments. We built this fast service ourselves, with caching and protection against overload.
• Smart delivery. Delivery fields appear only when the cart contains a physical product.
• 360° teddy bear viewer. The bear can be rotated with a mouse or a finger. On a phone, just tilt the device.
• The story right in the account. The customer listens to the finished story in a built-in player and downloads it.
• Our own email module instead of a paid tool. Emails change depending on the order type, from “We’re starting to create your story” to “Your story is ready”. The “Your order is on its way” email with a tracking link goes out automatically.
• Revision requests right on the page, so the customer can request changes with a single click.
• EvoEX Shield protection. The scanner guard recognizes and blocks attackers’ scanners before they can find weak spots, and we spot vulnerabilities in good time, before anyone exploits them.

The Result

• More sales: the digital story, the teddy bear or both together have one clear purchase path.
• The address is filled in from the official register, and the parcel arrives at the right place.
• The team sees the child’s details immediately. The customer gets the right email at every step, with no manual work.
• Lower monthly costs: our own module works instead of a paid email tool, and spam in comments is a thing of the past.