Elīna Dubulte: Personal Brand Website for a Social Media Mentor

Elīna Dubulte is a social media mentor, and her message is simple: stop posting, start selling. The site is both her personal brand website and a shop where Elīna sells 1:1 mentoring and digital products.

The challenge

Elīna wanted a look that doesn’t feel like a ready-made template, and the freedom to change texts, prices and offers herself without waiting for a developer. Mentoring and digital products sell differently: one needs an invoice and a contract, the other instant access after a card payment. Companies want an invoice with their company details. The site also had to be discoverable in Google and AI search engines, but the previous security plugin also blocked Google and AI bots and hid the site from search engines.

What we built

• A custom design that Elīna edits herself. We built the design from scratch for Elīna’s brand. The pages are built in Elementor, so Elīna changes texts, images, prices and new sections herself, using drag and drop, quickly and easily.
• A purchase journey with no detours. The service page leads straight to the chosen product, and the cart always holds only one product.
• Separate forms for individuals and companies. The company name, registration number, VAT number and legal address appear on the invoice automatically.
• Payment methods by product. Mentoring: invoice and bank transfer. Digital products: card, Apple Pay, Google Pay and online banking. We didn’t tie the logic to a single payment provider, so it can be swapped without any code changes.
• Instant digital access. After payment, the buyer receives an access link by email. Elīna doesn’t have to do anything.
• A legally compliant purchase. Consent to the privacy policy and the distance contract terms is saved with every order.
• Visibility in AI search engines. Structured data about Elīna as a person with offers and an FAQ, a robots.txt that allows AI search engines, and redirects for duplicate pages.
• Security that doesn’t get in the way of search engines. We replaced the old security plugin. Login and registration forms are now protected by an invisible Cloudflare bot check.
• EvoEX Shield protection. The scanner guard recognizes and blocks attackers’ scanners before they can find weak spots, and we catch vulnerabilities in time, before anyone exploits them.

The result

• More sales: digital products reach the buyer on their own, at any time of day.
• Companies receive a correct invoice without extra back-and-forth.
• Google and AI search engines can see the site again, and the login page stays protected.
• Elīna adds content and new offers herself, without a developer.